Oct
When Did White Snus Appear? The History Behind Tobacco-Free Snus
White snus, also known as nicotine pouches, is a relatively new innovation in the world of oral nicotine products. It was developed to give adult users a modern, tobacco-free alternative to traditional Swedish snus.
The beginning of white snus
The first modern white snus products were launched around 2016–2017. These new products contained nicotine extracted from tobacco but no tobacco leaf. Instead, a plant-based filler material such as cellulose was used, giving the pouches their characteristic white appearance and dry texture.
Why white snus became popular
There are several reasons why tobacco-free snus quickly became popular:
It does not stain teeth like traditional snus.
It has a fresher taste and often comes in flavours such as mint, citrus or berries.
Because it contains no tobacco, the product feels cleaner and more discreet to use.
Development and innovation
Since the launch, white snus has undergone rapid development. Nicotine strength, flavour balance and pouch design have improved significantly. Today, there are many brands and varieties that cater to different preferences, from mild to extra strong.
Tobacco-free – but not always nicotine-free
Although white snus does not contain tobacco, most products still contain nicotine, extracted from the tobacco plant. For those who want to avoid nicotine completely, there are also nicotine-free pouches with similar taste and feel.
Summary
White snus was introduced in the mid-2010s as a modern alternative to traditional snus. With its discreet format, fresh flavours and tobacco-free content, it has quickly become a favourite among many adult users looking for a cleaner, more convenient way to enjoy nicotine.
